This is the final film poster for our short film 'The Set Up' which has developed from the first draft significantly. I received feedback from an independent source about our film poster and found that the text font used was not compelling to the viewer and deterred the mysterious aspect i was trying to portray. Once i had found this out i set about researching film posters in more depth specifically paying attention to text; its positioning, size and font. After reviewing poster's in the industry further and considering the specified genre of 'horror' i decided that alterations could be made to give my advertisement a more professional look.
It was also found that the image used for the first draft did not convey the supposed fear of the protagonist. I explored horror poster's which used close ups of the protagonist to gain inspiration of ways in which the facial expression of the character could portray the genre.
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